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Barbara Dzida is an experienced marketing professional currently serving as the Regional Head of Marketing for the CEE Region at Bibby Financial Services Polska since October 2018. Previously, Barbara held various marketing roles within Bibby Financial Services, including Marketing Manager and Marketing Specialist, and began their career at Bibby Financial Services Polska as a Business Development Manager. With a strong educational background that includes a Professional Diploma in Marketing from CIM and postgraduate studies in Psychology of Advertising from the University of Warsaw, as well as a Master's degree in Chemistry from Uniwersytet Marii Curie-Skłodowskiej w Lublinie, Barbara combines expertise in marketing with a diverse academic foundation.