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Ekta Dutta is a seasoned marketing professional with over 18 years of experience in driving innovative consumer marketing strategies across various industries. Currently serving as Head of Marketing at BIBA Apparels Private Limited since December 2012, Ekta has successfully delivered impactful marketing campaigns that enhance demand generation and revenue growth. Prior roles include Marketing Manager at Gitanjali Gems Ltd, where responsibilities encompassed managing brand architecture and creative development, and Marketing Manager at Reliance, focusing on branding and event management. Ekta's career began with positions as an Account Executive at Encompass Events and Senior Account Executive at Percept H. Academic qualifications include a BA in Mass Communication from Bangalore University and a PGDM in Marketing Communication from the International School of Business & Media.