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Maxine Welsh has a strong background as a Lead Business Analyst, Senior Manager, and Senior Business Analyst, with experience working in companies like BGL Group and British Airways. Maxine has a proven track record of building digital products, utilizing agile methodologies, and delivering first-class customer propositions. Maxine is adept at connecting business models with customer service vision and business strategy, ensuring outcomes are aligned. Additionally, Maxine has led teams to deliver operational-wide performance insights and drive effective business decision-making.