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Estefania Botond Kermeszky is a seasoned marketing professional with extensive experience across various leadership roles in Argentina and LATAM. Currently serving as Jefa de Marketing at Grupo BGH since November 2022, Estefania is responsible for implementing comprehensive brand strategies and communication campaigns. Previous roles include Media Manager at COTO CICSA, where coordination of multi-platform communication plans was key, and Marketing Consultant at ALLO Marketing, focusing on branding for startups. Estefania also held the position of Head of Advertising and Corporate Image at MetrGAS, overseeing marketing strategies and advertising campaigns. Additionally, Estefania has experience as an Account Director at Wunderman and Brand Manager for Hibu, managing brand strategy across multiple regions. Educational qualifications include a Licenciatura in Commercialization from Universidad del Salvador, a Master's in Marketing from Formaselect, and ongoing studies in Digital Marketing and Web Analytics.