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Daniel Negretti is a seasoned creative director with extensive experience in branding and event experiences. Currently serving as the Director of Creation at BFerraz since January 2024, responsibilities include managing branding experiences for prominent clients such as Ambev, Samsung, Nissan, and Santander. Prior to this role, Daniel was the Director of Creation at Octagon Latam from May 2016 to January 2024, where contributions included the development of the NBA House experience and musical activations for Budweiser at Lollapalooza. Daniel also held the position of Director of Creation at Grupo Agita from January 2011 to May 2016, overseeing projects for Mattel and Grupo Schin. Earlier experience includes a role as Art Director at Agência Kmais from January 2008 to January 2011, focusing on Ambev's music platform and other trade initiatives. Daniel holds a bachelor's degree in Industrial Design from Universidade Presbiteriana Mackenzie and has also studied at the University of Delaware.