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Nicolaas is an expert in both Virtual Reality football analysis and training concepts. Throughout his entire life, Nicolaas has been linked to sports. From initiating and leading the construction of Holland’s first concrete skate park at the age of 15, is a personal trainer at a gym, and joining the first team staff of AFC Ajax as a video and data analyst.

During his study in Human Movement Sciences, he mainly focused on talent development, player positional tracking systems, and space perception in Virtual Reality.

With this knowledge, Nicolaas left AFC Ajax to pursue the dream of startup Beyond Sports and he has been a key part of the journey ever since. Nicolaas is responsible for the Beyond Sports concept and product development and implementation of the full Beyond Sports product suite - ranging from club performance to AI and multi-sports consumer content platform development.