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Tanvee Mehra is an accomplished marketing leader with extensive experience in customer activation and lifecycle marketing across various industries. Currently serving as Vice President of Customer Activation at Beyond Meat since October 2021, Tanvee drives strategic initiatives to enhance customer engagement. Previously, Tanvee held multiple leadership roles at Rodan + Fields, where responsibilities included overseeing the global lifecycle marketing for over 300,000 consultants. Tanvee founded Mehra Marketing Services, focusing on product and digital marketing consulting, and spent nearly a decade at E&J Gallo Winery, advancing digital strategy and brand performance across a diverse portfolio. Tanvee earned a Bachelor of Science degree in Industrial and Labor Relations from Cornell University.