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Maria Popova is an accomplished professional with extensive experience in project management and event organization. Currently serving as Project Director at BEYOND Hospitality Group and previously at MATCH Hospitality AG, Popova excels in leading large-scale projects. As the founder of ZEST Consulting, Popova transforms product launches into successful brand experiences through data-driven strategies and expert design. With a background as Managing Director at ZEST Productions and the Digital October Center, Popova has orchestrated numerous events, managed substantial budgets, and developed educational programs in the entrepreneurship ecosystem. Popova holds a Bachelor's degree in Finance from the Higher School of Economics and a Master's degree in Language Interpretation from Moscow State Linguistic University.