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Aida Far is a seasoned marketing professional with extensive experience in social media and digital marketing. Currently serving as a Performance Marketing Adviser and Paid Social Media Advisor at Beyond Blue since July 2022, Aida manages the planning and implementation of paid social media activities, conducts data analysis, and collaborates with teams to develop strategies and campaigns. Previous roles include Social Media & Digital Specialist at Multiple Sclerosis Ltd, Social Media Coordinator at Glen Dimplex Australia, and Digital Marketing Specialist at Yarra Foundation, among others. Aida's expertise spans content strategy development, social media management, influencer partnerships, and performance reporting, supported by a Master’s degree in Communication/Cultural and Media Studies from the University of Tehran.