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Colin Crawford is an experienced Area Sales Manager at Bewleys Coffee Ltd, overseeing a significant portion of Connacht since September 2021, utilizing analytics and strategic planning to cultivate new business while maintaining strong customer relationships. Prior experience includes serving as Business Manager at Crawford's Retail, where Colin coordinated daily operations in a family-owned business, and as Business Development Territory Manager at Costa Coffee, contributing to a leading global brand. Further roles at Pallas Foods and Cumbraes allowed for the development of sales cycle skills and key account management, with earlier positions in community development and event management showcasing a diverse career trajectory. Colin holds a Bachelor of Business degree in Event Management and Public Relations from Galway-Mayo Institute of Technology.