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Sam Bauchle serves as the Account Director for Business & Brand Development at Betty since May 2023. Previously held positions include Marketing Manager for Personalization & Member Experience at UnitedHealthcare and Marketing Manager at Optum, focusing on B2C marketing initiatives for mental and behavioral health care. Sam's expertise extends to contracting as a Marketing Manager for Optum Behavioral Health during the onset of the COVID-19 pandemic. Previous roles at CWT encompassed Advertising Manager and Advertising & Incentives Specialist, where Sam managed advertising portfolios and orchestrated airline and hotel incentives. Sam also held marketing roles at Starkey Hearing Technologies and Strategic Resource Partners, LLC. Educational credentials include a Bachelor of Arts in Communication and Media Studies from Saint John's University.