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Heela A. Gonen has extensive experience in marketing and strategic partnerships. Heela A. started their career as a Marketing Manager at Bay Marketing in 2005. Heela A. then went on to found and manage Studio Parfum, a personalized perfume company. Heela A. later held roles at Quotient Technology Inc. as Manager of Partner Development and then as Director of Partner Marketing. From there, they moved to Udemy as the Director of Global Partner Channels Marketing and Growth before joining BetterHelp.com as the VP of Growth Marketing and Strategic Partnerships in 2021.

Heela A. Gonen earned a Bachelor of Science in Economics from Tel Aviv University. Heela A. then went on to pursue a Master of Business Administration with a focus on Strategy & Finance at NYU Stern School of Business from 2008 to 2010.