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Soraya Piddo is currently serving as the Digital Channels Performance Leader at Betterfly, where responsibilities include designing, implementing, and optimizing paid digital marketing strategies focused on conversion and campaign performance across multiple countries. Prior to this role, Soraya was the Performance & B2B Leader at Yapo.cl SpA, overseeing digital strategy impact and budget management, and previously held positions such as Brand Specialist and e-Commerce Manager at Andes Retail Spa. Earlier experience includes coordinating marketing strategies at ESIGN LATAM and assisting with commercial plans at Motores Faggioni Limitada. Soraya's educational background includes a Diploma in Digital Marketing & E-Business from Universidad de los Andes, along with degrees in Advertising and Commercial Engineering.