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Ridhi Khurana is an experienced marketing professional specializing in influencer marketing and social media strategies. Currently serving as an Influencer Marketing Executive at BetterAlt since August 2023, Khurana previously held positions as a Social Media Associate at The Good Glamm Group and in influencer marketing at VAHDAM® India. In these roles, Khurana demonstrated expertise in scouting and onboarding influencers based on metrics such as content quality and engagement, successfully establishing a network of over 150 influencers. Prior experience includes social media marketing at Benny's Bowl, where collaboration with leadership led to effective content strategies and increased brand awareness. Ridhi Khurana holds a B.A. (Hons.) in Political Science from the University of Delhi.