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Lena Staafgard is a distinguished professional in sustainability and operations management, currently serving as a Board Member at the Sustainable Apparel Coalition and the ISEAL Alliance. As Chief Operating Officer at the Better Cotton Initiative since 2010, Lena leads programmatic operations encompassing membership, supply chain, communications, finance, human resources, administration, fundraising, and country operations, while overseeing the Better Cotton Growth and Innovation Fund. Previous roles at the Better Cotton Initiative include Programme Director for Global Supply and Business Director. Lena's career includes experience as a freelance sustainability adviser, greening manager for the UK Mission to the United Nations, and principal sustainability adviser at Forum for the Future. Lena holds an MA in Environment and Development from SOAS University of London and a BA in Political Science and Human Geography from Lund University.