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Simon Pettersson currently serves as the Team Lead for Brand & Event Sites at Better Collective, a prominent digital sports media group focused on enhancing the iGaming industry through educational platforms. In this role since January 2019, Simon leverages expertise to engage and entertain the global online betting community. Prior to this position, Simon was the Head of Sports at Ribacka Group from May 2016 to December 2018, where the company emerged as one of Sweden's leading lead generation firms in the sports betting sector before its acquisition by Better Collective. Simon holds a degree from Campus Väst, earned between 2014 and 2017.