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George Reitsma is currently working as a Senior Manager in FP&A at Better Choice Company since April 2022. Prior to that, George held management positions in FP&A at Apyx Medical and in Marketing Analysis at Checkers & Rally's Drive-In Restaurants. George also has experience as an Entrepreneur with their baseball-themed brand, as an E-Commerce Manager/Analyst at Cousin Corporation of America, and as a Systems Analyst at Hewitt Associates. George holds a Masters in Business Administration from the University of Florida and a BS in Management Information Systems from the University of Central Florida.