ÂÜÀòÂÒÂ×

Shy Brameli has a diverse background in creative development and marketing. In 2010, they began working as a self-employed creative developer, focusing on TV formats such as Raid the Cage, Pull Over, and Extreme First Date. From 2011 to 2012, they worked at United Studios Herzelia as a creative developer. In 2012, Brameli joined Sony Pictures Entertainment in a creative development role. In 2013, they founded Createit Studio, where they served as CEO and cultivated an environment for new ideas and format development. Most recently, Brameli joined Beti in 2023 as the Head of Marketing.

Shy Brameli earned a Bachelor of Education (BEd) degree from kibbutzim college in 2006. The field of study during this time was Film/Cinema/Video Studies. Brameli then pursued further education and obtained a Master's degree from the University of Haifa in 2012, specializing in Film/Cinema/Video Studies. This was followed by another Master's degree from the same university in 2015, with a focus on Cinematography and Film/Video Production.