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Aude Lapierre is an experienced editorial project manager currently serving as Responsable Éditorial and Cheffe de Projet Éditorial at BETC CONTENT since January 2021. Aude has worked with prominent clients, including Crédit Agricole, EDF, and CHANEL, focusing on editorial strategies and brand content. Previously at BETC from March to August 2020, Aude contributed to strategic editorial recommendations for clients such as Kenzo Parfums. Aude's earlier experiences include project management roles at Agriculteurs de Bretagne, LEMON ZEST, and communication positions at Les Éditions Bengrem and YLG Production. Aude holds a Master 2 in Marketing and a Master’s in Brand Strategy Communication from Audencia, along with additional degrees in communication and economics from various institutions.