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Irina Didier is a seasoned professional in the advertising and branding industry, currently serving as Strategy Director at BETC HAVAS since April 2022, where responsibilities include overseeing brand strategy and communications planning for multiple high-profile clients in Brazil. In addition to corporate roles, Irina is an Adjunct Professor at both Faculdade de Publicidade e Propaganda Unasp SP and ESPM Escola Superior de Propaganda e Marketing, teaching courses related to advertising principles and practical project implementation. Prior experience includes significant positions at ID\TBWA, DAVID The Agency, and Pereira & O'Dell, among others, showcasing a strong background in strategic planning and client communication. Irina's educational qualifications encompass a Master of Research in Communication and Consumption and dual Bachelor's degrees in Advertising and Communication and Media Studies.