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Daniel Colferai Mendes is a Senior Art Director with extensive experience in the advertising industry, currently working at BETC São Paulo since July 2016. Prior roles include Senior Art Director positions at R/GA, F.biz, Africa Propaganda, and Isobar, illustrating a strong history in creative leadership. Daniel began their career as a Designer at Euro RSCG 4D and F.biz before advancing to Senior Art Director at Player Comunicação. Educational qualifications include a Bachelor's degree in Plastic Arts from Panamericana Escola de Arte e Design and a Bachelor's degree in Advertising from Universidade São Judas Tadeu.