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James Alvarado is a skilled marketing professional with extensive experience in the retail and health sectors. Currently serving as a Patient Navigator at Betances Health Center since October 2021, James previously held significant marketing roles, including Country Marketing Manager for Vans, where responsibilities involved adjusting marketing plans, managing advertising providers, and executing large-scale brand events. James successfully oversaw the opening of multiple retail locations and managed extensive shop-in-shop programs, significantly increasing brand visibility. Prior experience also includes roles at Under Armour, focusing on trade marketing and visual merchandising, and as a fashion assistant at Lina Cantillo during Bogota Fashion Week. James holds a Bachelor of Business Administration in Marketing from Universidad EAN, a Digital Marketing Certificate from BrainStation, and an Associate in Arts in Fashion Design from SENA.