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Liam McGreavy is an experienced professional in supply chain and product management, currently serving as Business Systems Product Owner at bet365 since September 2024. Prior to this role, Liam held various leadership positions at Salons Direct, including Head of Commercial, where responsibilities involved establishing a central analysis team to optimize pricing and customer modeling, and Head of Supply Chain, overseeing operations for the UK's largest online Hair & Beauty wholesaler. At RELEX Solutions, Liam served as Product Lead for Omnichannel, aligning product teams to deliver comprehensive solutions for complex supply chains. Earlier experiences at ao.com included roles as Product Owner and Supply Chain Development Manager, demonstrating significant influence in adopting lean practices. Liam's early career featured positions such as Demand Planner, Supply Chain Analyst, IT Technician, and Stock Manager, complemented by a Bachelor of Arts in Business Economics, Accounting, and Finance from Lancaster University.