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Alan Reed is an accomplished professional with a diverse background in systems development and applications management. As the Head of Systems Development at bet365, Alan demonstrates strong leadership in technological advancements. Previous roles include Applications Manager at Lifestyle Services Group, where expertise in application management was honed, and Senior Analyst at Biosense Webster, contributing to analytical and strategic initiatives. Alan's career began at Greenalls plc as a Project Manager, laying a foundation in project coordination and management.