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The Design Team at Bestseller Fashion Group China is responsible for creating innovative and trendsetting apparel designs for the company's various brands, including ONLY, JACK&JONES, VERO MODA, and J.LINDEBERG. This team collaborates to develop seasonal collections that appeal to the mid-market demographic in China, ensuring each piece aligns with the brand’s identity and market demands. They work closely with other departments to ensure that designs are both stylish and commercially viable, adhering to the highest standards of quality and customer satisfaction.