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Arthur Willson is an experienced professional in partnerships and strategy, currently serving as Partnerships Director at Best Egg since December 2022, where collaboration on a new go-to-market strategy followed the company's acquisition of Till. As the Founder of The Monrae Group, Willson aids intellectual property professionals in trademark protection through advanced analytics. Previously, at Till, Willson held various roles, including Head of Partnerships, where leadership in core growth and partnership KPIs was established, along with the creation of a dedicated growth function. Willson also co-founded SimpullCork, innovating a synthetic cork system for easy wine recorking. Willson holds a Bachelor of Science in Business and Enterprise Management from Wake Forest University.