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Ken West serves as the General Manager and Executive Vice President at Bespoke Labs since January 2020, where the focus is on providing mass customization e-commerce solutions for leading brands. Prior to this role, Ken West accumulated extensive experience in the sporting goods industry, holding various leadership positions such as Divisional Vice President for Eastbay at Foot Locker, Inc., and National Sales Director at DICK'S Sporting Goods. Additionally, Ken West led strategic business development as Principal and EVP Client Development at Sports Alliance and managed the B2B Team Sports division at Sport Chalet. Ken West's academic background includes a degree from Pepperdine Graziadio Business School.