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Lars K Jensen is a seasoned professional in audience development and digital media, currently serving as Team Lead Audience at Berlingske Media since August 2022, while also functioning as an Audience Development Specialist. With a background as Publisher at Digital Ugerevy since May 2015, Lars provides weekly insights in digital media and technology. Lars has contributed as a Guest Lecturer at the Danish School of Media and Journalism since March 2018, sharing expertise on product development for journalists and communicators. Previous roles include Head of Digital Development at Turisme.nu and Head of Digital and Product at Willmore, where Lars focused on user understanding and product improvement. At Infomedia, Lars held the position of Head of Product Development, managing critical product launches and redesigns, and spent a decade at Ekstra Bladet, leading projects at the intersection of journalism and technology. Lars holds a Bachelor's degree in Journalism from Danmarks Medie- og Journalisthøjskole and has a strong foundation in media and communication through various earlier roles and educational experiences.