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Ed Preston has extensive experience in commercial strategy, digital transformation, and operational consulting across various sectors. Currently serving as Chief Commercial & Digital Officer at Bensons for Beds since June 2022, Ed is responsible for trading, products and services, and marketing. Prior to this role, Ed worked as an independent strategy and operations consultant, focusing on growth and digital strategies. Previous positions include Director of Strategy and Director of Transformation at Holland & Barrett, and various roles at TalkTalk, Vodafone, Dixons Retail, Capgemini Consulting, and Woolworths Group PLC. Ed's expertise spans retail, telecommunications, and consumer sectors, with a strong emphasis on driving business growth and operational excellence.