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David Jameson has extensive experience in commercial and merchandising leadership, currently serving as Commercial Director and Head of Trading at Bensons for Beds since November 2020. Prior roles include Director of Merchandising and Head of Merchandising at Dreams from September 2016 to July 2020, and Head of Merchandising at Dunelm from July 2015 to August 2016. David held significant positions at Ideal Shopping Direct and Sainsbury's, including Head of Inventory Management and Head of Buying for Electrical, Stationery & Leisure, respectively. David's career began at Homebase, where various roles were undertaken from December 1993 to August 2008, culminating in positions such as Acting Category Manager and Merchandising Manager.