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Lars Yoder is an experienced executive in the technology sector, currently serving as President of BenQ America Corp. since May 2010. Prior to this role, Yoder held various positions at Texas Instruments from 1995 to 2010, including VP of Business Development, Product Line Manager, and Chief Marketing Officer, among others. Yoder's academic background includes a Bachelor of Science in Optical Engineering and an MBA in Marketing, both from the University of Rochester.