��������

With more than 35 years in the franchise industry, Rocco serves on the Executive Board of Advisors for The Multi-Unit Franchise Conference, the Titus Center for Franchising at Atlantic University & Locate AI., a real estate technology firm based in San Francisco. He is a frequent speaker, moderator, author and past Board member/Committee Chair for the IFA. He holds a master’s degree in management with an emphasis in leadership from the Richard D. Irwin Graduate School of the American College, and the distinction of Certified Franchise Executive (CFE) by the Board of Governors of the IFA. Rocco is also a member of the Board of Realtors and is a licensed Realtor.