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-Devise, implement, and optimise effective digital marketing activity in line with primary objectives and clearly defined metrics of success.

-Measure, track, and interpret performance trends from digital marketing activity to identify opportunities for improvement, to drive sales, improve customer experience, and increase awareness where relevant.

-Liaise with stakeholders and external partners to build best-in-class digital strategies and industry best practice, including measurement studies and the development of made-for-digital creatives