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Amy Vracar has held various roles in marketing and strategic initiatives throughout their career. Amy started their work experience as a Marketing Assistant at Harper College in 2009. From there, they worked as a Marketing and Public Relations Associate at Algonquin Area Public Library, where they established a marketing strategy and managed social media channels. Amy then joined Mount Prospect Public Library as a Library Assistant, where they managed circulation functions and trained staff in new software. In 2013, they worked as a Vertical Marketing Specialist at Sikich, overseeing integrated marketing campaigns and content development. Amy later joined TeacherMatch, a PeopleAdmin company, as a Marketing Manager, optimizing marketing automation, lead nurturing, and email campaigns. Amy then became a Product Marketing Manager/Product Manager at PeopleAdmin, handling talent management solutions for education and government. Most recently, Amy served at Benchmark Analytics as the Senior Director of Event and Partnership Marketing, leading event planning and strategic partnerships.

Amy Vracar has attended Northeastern Illinois University and the University of Wisconsin-Madison for their education. Amy has also obtained an Inbound Methodology Certification from HubSpot.