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Joe Prebich is an accomplished marketing executive with extensive experience across various industries. Currently serving as Vice President of Marketing at BENCHMADE since June 2020, Joe is dedicated to enhancing the brand's heritage and global presence. Previous roles include Vice President of Sales and Marketing at eyebobs, Managing Director and CEO for North America at Mammut Sports Group AG, and Vice President at Fjällräven North America, where strategic brand development and market expansion were key focuses. Joe's earlier career features leadership positions at Zeal Optics and Oakley, as well as significant contributions to Red Bull's marketing strategies. Joe holds a Bachelor of Arts in Journalism from the University of Montana.