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Itay Ben Horin has over 20 years of experience in the field of Public Relations. Itay started their career in 2000 at Arad Communications where they worked as a PR professional until 2004. In 2006, they established their own company called Ben Horin & Alexandrovitz, where they served as the CEO and owner. The company specializes in strategic-media consultancy services, crisis management, new media, campaign management, spokesperson, and public relations services. Itay's company is one of Israel's largest PR firms, with over 50 team members and more than 100 clients. The agency has also received recognition, winning 22 Roaring Lion awards from the Israel Public Relations Association.

Itay Ben Horin earned an M.P.P/L.L.B degree in Public Policy and Law from Tel Aviv University between 2000 and 2007. Furthermore, they completed an executive course in leadership at Harvard Business School.