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Michelle Castro has worked in various roles throughout their career. Michelle began as an Account Executive at HIC Broadcasting, Inc. in 1996, where they cultivated relationships with media buyers and business partners, exceeded sales goals, and managed day-to-day activities supporting media and marketing plans. In 2015, Michelle moved on to Liberman Broadcasting, where they continued as an Account Executive, managing successful advertising campaigns, integrating social media opportunities, and prospecting new clients. In 2016, Michelle worked as a Marketing Consultant at HL Group, LLC, specializing in social media and digital engagement. Finally, they became an Account Executive at Medium Giant (formerly Belo + Company) in 2016, where they continue to work in that role.

Michelle Castro earned a Master of Business Administration (M.B.A.) degree in Marketing from the University of Phoenix in 2007. Prior to that, they completed their Bachelor's Degree in Marketing from the same institution during the period from 2005 to 2007. In addition to their academic qualifications, Michelle also obtained the Google Digital Sales Certification from Google in April 2018.