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Yoana Balaire is a seasoned Global Product Manager at Believe since January 2022, overseeing the management of three group sites, including a corporate site redesign. Prior experience includes roles as a Market Manager Consultant for Aptus Health, where work focused on the UK, Netherlands, and Belgium, as well as digital project management roles at Groupe Clarins, AccorHotels, and Nestlé, managing diversified marketing strategies and digital initiatives across various brands. Yoana has also contributed to the academic community at ESSEC Business School as a jury member for admissions and prize evaluation committees. Educational credentials include a Master's degree in Marketing and Digital Strategy from ESSEC Business School and participation in international exchange programs.