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Catarina Keereman is an accomplished professional with extensive experience in product management and marketing. Currently serving as Chief Product Officer at Riaktr since April 2015, Catarina is responsible for setting the vision and product strategy, defining the product roadmap, and overseeing the P&L for the product line, while previously holding roles as Product Manager and Product Marketing Manager, where highlights included defining value propositions and managing marketing campaigns. Prior to Riaktr, Catarina worked as a Business Analyst at Accenture, focusing on sales analytics and change management in the life sciences and consumer products sectors, and actively participated in entrepreneurial initiatives. Educational credentials include a Master of Science in Business Research from KU Leuven, as well as exchange programs at top institutions such as the Indian Institute of Management Bangalore and The Wharton School.