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Eugenio Clerici is currently serving as the D2C Senior Manager for Digital Products Development at Beko Europe since April 2024. Prior to this role, Eugenio spent over three decades at Whirlpool Corporation, holding various positions including D2C Senior Manager for Digital Marketing and eCommerce Manager. Contributions included significant year-over-year growth in e-commerce direct-to-consumer sales and the successful implementation of Salesforce Marketing Cloud for personalized consumer experiences. Earlier roles encompassed Finance System Manager and AS/400 System Administrator, among others, demonstrating a robust background in systems management, pricing strategies, and digital transformation. Eugenio holds a degree in Information Technology from ITIS "A. Sobrero."