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Anna Luiza Rodrigues Alves Trojano serves as the EMEA Growth Marketing Manager at Beko Europe since April 2024, following a successful tenure in the same role at Whirlpool Corporation from February 2019 to April 2024. Anna Luiza's expertise spans across various marketing functions, including CRM strategies for KitchenAid Ecommerce and the Compra Certa Marketplace, as well as multichannel marketing and database management. Prior experiences include roles as a CRM Analyst at Enext Consultoria and as a Marketing intern at Novartis, contributing to consumer journey mapping and digital marketing strategies. Educational qualifications include a specialization in Big Data and Marketing Intelligence and a Bachelor of Business Administration from ESPM Escola Superior de Propaganda e Marketing.