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Patcharapan Boonsong is an accomplished marketing professional with extensive experience in leading marketing strategies across various industries. Currently, Patcharapan serves as the Head of Marketing for Beiersdorf in the MU ASEAN region, overseeing the Derma Skincare Business. Previous positions include VP and Head of Digital Adjacent at dtac, where Patcharapan directed brand communication efforts, and Marketing Manager roles at Suntory PepsiCo Beverage (Thailand) and Nestlé. Notably, Patcharapan has a strong background in brand equity building and product innovation, having held senior positions at PepsiCo and Danone Dairy, among others. Education includes a Master's degree in Marketing/Marketing Management from Chulalongkorn University and a Bachelor's degree in Business Administration from Thammasat University.