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Mykola Kustlyvy is a seasoned digital marketing professional with extensive experience in managing paid media campaigns across various platforms. Currently serving as the Lead Media Buyer at BEGOOD, Mykola oversees client portfolios while implementing data-driven strategies for campaign optimization. As the founder and digital marketing consultant at Banka Agency, Mykola focuses on enhancing advertising channels and collaborating with design teams. Previous roles include Growth Marketer at Shoelace, managing substantial media budgets and analyzing performance metrics, and Senior Account Manager at UAWC, where Mykola developed strategic communication plans for client success. Mykola's early career included positions as Account Manager and Marketing Specialist, gaining expertise in Google Ads and Facebook marketing. Mykola holds a Master's degree in Information Technology from the State University of Telecommunications.