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Yasmine El Tayeb is a Marketing Executive at BeFit 360, with previous experience in social media and public relations at BPG Group. Yasmine has a background in business analysis and internships in marketing at L'Oréal and Kantar TNS. Yasmine also founded the L'Oréal Brandstorm Competition AUC Qualifier. Yasmine holds a BBA with a Concentration in Marketing from The American University in Cairo, and has pursued additional education in fashion styling.