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Shawn Roy, also known as Sreejeiit, is an accomplished professional in consumer insights and marketing with extensive experience in the Asia-Pacific region. Currently serving as the APAC Scaled Innovation & Insights Lead at Haleon since December 2018, Shawn emphasizes consumer-centric innovation and collaborates with R&D and Medical teams. Previous roles include Consumer Insights Lead for Southeast Asia and Taiwan, where strategic frameworks were developed for major brands, and Global Category Lead for Food & Nutrition at GSK Consumer Healthcare. Shawn founded Tangerine Insights Pte Ltd, a consulting firm specializing in brand and product development, and served in executive roles at BDRC Asia, Kadence International, Kantar TNS, and Nielsen. An Advisory Board member of BEETc., Shawn actively engages in advancing marketing technology through summit discussions. Shawn holds a Master's degree in Advertising and Communication Management from Symbiosis Institute of Business Management.