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Eri Horitomo joined BEENOS in 2019 and created the Group’s Purpose and engaged in the advancement of the Group’s PR endeavors. She was appointed manager of Public Relations in 2020 and oversaw all PR operations throughout the Group. She was appointed Executive Officer and CCO in 2022. She started her career in 2010 with Mitsui Fudosan Retail Management Co., Ltd. doing property management, PR and area marketing. She moved to VECTOR Inc. in 2015 to engage in marketing and PR over multiple sectors and planning the Corporate PR strategy.