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Alex Lawton is the current CEO at BEDROCK - Data by Design, and a previous Partner and Board Director at HERPASA (Inoxilos, S.L.). Alex has also been the Managing Director and Founder of Infinity Media, as well as the owner of &BEYOND. During their time at Infinity Media, Alex was responsible for launching and growing the company before eventually selling it. Prior to Infinity Media, Alex worked as a Media Planner & Digital Specialist at BBH London and as an International Strategy & Coordination Executive at Mediacom.

Alex Lawton completed a BA in International Business at Richmond, The American International University in London. They studied Empresariales, Francés, and Marketing.

Some individuals on their team include Paula Errasti - Data Scientist, Luis Llamedo - Junior Data Scientist, and Jose Saudinos - Creative Director.