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Will Salcido has worked in various roles since 1998. In 2000, they launched a small business while in college and wrote a book on academic success. In 2001, they worked as an intern/consultant helping a small business increase their customer base. In 2002, they worked as a Summer Analyst at Morgan Stanley Smith Barney, where they analyzed private portfolios and made stock recommendations. In 2003, they worked as a Strategic Category Analyst at Nestle USA. In 2005, they worked as a Category Manager at Novartis Consumer Health / Gerber Products. In 2007, they worked at Ghirardelli Chocolate Company as a Team Leader Category Management & Analytics and a Category Manager. In 2011, they worked at Ghirardelli Chocolate Company as a Product / Brand Manager - Squares and at Lindt & Sprungli as an International Category Management & Analytics, where they created and launched a category management & analytics business intelligence tool. In 2012, they became Co-Founder & CEO of Bedrock Analytics, a venture-funded cloud software company focused on solving a specific problem for the consumer packaged goods (CPG) industry.

Will Salcido is currently attending Cornell University, where they are studying Applied Economics and Management.