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Peter Bertilsson serves as Implementation Lead and Senior Consultant at Bedford Consulting since September 2019. In addition to this role, Peter operates as the CEO and owner of Purplebrain AB, a consultancy focused on Online Business and Online Gambling, leveraging expertise in Big Data and Software as a Service. Previous leadership positions include CEO and Partner at Sapwise AB, CEO and President at Metric Gaming LLC, and CEO of Ongame Services AB, where organizational restructuring led to a successful industry sale. Additional experience encompasses strategic roles such as Managing Director at bwin Games and CEO at ICE House AB, specializing in AI developments. Peter's academic background includes studies at the University of Gothenburg and the Stockholm School of Economics.