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Ian Alastair Hobkirk Herrero is an accomplished digital marketing professional with extensive experience in various roles across multiple industries. Currently serving as the Digital Marketing Manager at Beatgrid since May 2021, Ian specializes in cross-media measurement solutions using proprietary ACR technology. Previously, Ian worked as a Digital Marketing Consultant for Barcelona Global, where contributions included developing online marketing strategies and managing corporate communications. Additional experience includes positions as an adjunct professor at Srinakharinwirot University, marketing consultant for the Ajuntament de Ginestar, and co-founder of The Outcast Events. Ian holds several advanced degrees and certificates in marketing, global communication, and sustainable tourism, and possesses a diverse background in public relations and event management.